Advertisers and Stations are raking in revenue from those interesting screens showing flash photography and great video content. The Oil marketing companies get a cut from the revenue and the main advertising company gets the exposure and revenue they need.
According to an interview SandT Media granted the great business website howwemadeitinafrica.com was founded by Soji Ogundoyin and Tolu Roberts
The company was started in 2014 after Ogundoyin, who managed a family-owned gas station, investigated alternative ways for the station to earn revenue. He came across the in-pump digital media screens and imported one from Asia.
He soon realised there was a market for the advertising platform at other gas stations in Lagos and the company has since signed distribution deals with Total, Oando and Forte Oil – which together have about 1,000 stations across the country.
These partners earn a share of the advertising revenue with S&T Media.The company holds the sole distribution rights in Africa to a 22-inch digital screen that is installed in the petrol pumps at filling stations and used to deliver advertising content to customers as they fill up – which takes an estimated four to six minutes.
The start-up has also secured similar deals with two major retailers, Dutch multinational chain Spar and the Spanish-based CityDia, and is now targeting other sectors such as hotels.
So hey,Using these guys as inspiration, You're young, healthy what is stopping you from thinking outside the box? Go do something great today.
Report culled from howwemadeitinafrica.com
Photo credit howwemadeitinafrica.com
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